After over 60 years of family ownership, the iconic British guitar amp brand Marshall Amplification has been sold to Swedish speaker company Zound Industries in a deal that will see both brands trade as the Marshall Group.
The brand first collaborated on a range of Marshall-branded headphones and Bluetooth speakers for the consumer market under a 2010 licensing deal. It was a deal that was hugely successful, taking the Marshall brand identity onto the streets, with its appeal extending beyond guitar players and reaching people who had never picked up the instrument before. Other brands such as Orange and Fender diversified accordingly, launching their own ranges of bluetooth speakers and headphones.
