Mars bars have been given a new look as the chocolate bar ditches its traditional plastic wrapper for more environmentally-friendly paper packaging.
Mars Incorporated confirmed it has made the switch to recyclable paper packaging for a limited time, with the bars available in Tesco stores during a pilot to explore different packaging options. Once the pilot is over, Mars said it will use what it has learned to inform other trials.
Richard Sutherland-Moore, packaging expert at Mars Wrigley UK’s research and development centre in Slough, said: “We are exploring different types of alternative packaging solutions for our confectionery products. For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.”
