Spending on travel and tourism continues nearly unabated. Total U.S. tourism spending reached approximately $1.35 trillion in 2025, according to the U.S. Travel Association's Fall 2025 Forecast. Globally, that number reached a historic level of $2.1 trillion.
Baby boomers had the highest per-trip spending among all generations. Around 23% spent $6,000 or more per trip, according to a 2025 Phocuswright survey. By comparison, 17% of millennials and younger travelers and 16% of Gen X reached that same spending level.
