When Tony Capuano’s daughter called to tell him he was going viral on TikTok, he knew exactly why.
“I pray the only time in my life that my daughter calls me and says, ‘Dad, you’re viral on TikTok’ came from this conference,” the Marriott International CEO said, speaking with Fortune at the Great Place to Work For All Summit in Las Vegas. He was referring to an appearance in 2025 at the same annual event, which came just days after President Trump signed an executive order targeting diversity, equity, and inclusion programs across the federal government. In an environment where many corporate leaders were going quiet on DEI, Capuano said Marriott welcomed all and created opportunity for all. The clip spread quickly. The thank-you notes poured in.
