Matt Murray who previously appeared on Married At First Sight UK is now selling snaps on OnlyFans.
The personal trainer who went on the hunt for love on the E4 programme in 2022 is no stranger to getting his kit off on social media and often shares snaps taken in the gym.
But the Mirror understands that the Yorkshire-born star is now offering an even more intimate look into his workouts and has been selling pictures on OnlyFans.
Away from working as a personal trainer, Matt often offers motivational speaking and has expressed his desire to have his social media filled with fewer "thirst trap" style pictures.
A source said: "Matt's seen the success people have had from posting on the platform as another source of income.
"He's not posting explicit material as he still wants to help people with motivational speaking but he wants his 'thirst traps' to be less of a priority on his Instagram page."
Matt shares aspects of his personal development through training and inspirational messages with fans often commenting on his posts explaining how much he has helped them.
Since appearing on the programme with Gemma Rose, who he later dumped in favour of Whitney Hughes, Matt enjoyed a romance with Marilyse Corrigan who had appeared on the show during a different series.
The pair were very public about their romance but in March this year, they confirmed that they had gone their separate ways after six months together.
Taking to social media, Matt said: "A lot of you over the past couple of weeks have asked questions about me and Marilyse being together or not and have we split up, are we still together.
"As a lot of you have probably just seen on Marilyse's story no we are not together anymore. We decided to leave it there.
"We are maybe just a little too different. But again I just wish Marilyse all the best in the future. It just is what it is."
Since their split, he has thrown himself into work and has been offering fans one-to-one coaching with dedicated workout plans, meal plans and continuous communication as he offers assistance on losing weight as well as building muscle.
Earlier this year, he opened up to the Mirror about his ex-girlfriend, explaining that he "wishes Maz all the happiness in the world" and was dumbfounded by claims made about him.
The Mirror approached Matt Murray for comment.