The cost of living is rising for millions of people across the UK with many looking to save money where they can.
Supermarkets are trying to help their customers with Iceland being one of the latest to offer financial help. Pensioners who are eligible for the voucher will be given a voucher for the sum of £30 which can be spent on food and "other essentials".
The voucher is part of a 'Summer Cheer' campaign which will run in 296 stores nationwide after the frozen goods company partnered with pensions insurance specialist, Rothesay, to roll out £1 million-worth of support to poverty-stricken pensioners.
