The boss of £80 million turnover Marks Electrical says household appliance prices have levelled out and even dropped due to a global glut of stock.
Mark Smithson said while inflation was running rife in other parts of the economy, manufacturers of items such as TVs, tumble dryers and washing machines had high levels of stock to offload.
Mr Smithson, who floated his Leicester-based online retailer last autumn, is confident of continuing the 44 per cent growth Marks saw in the year to March 31 –on the back of 78 per cent growth a year earlier.