Marks and Spencer shoppers are desperate to snap up a "bargain" festive 'melting snowman' cake after spotting it online.
High street favourite M&S boasts a dedicated following across its various social media channels. Like many retailers, the iconic British retailer consistently posts product news to keep shoppers updated on all the latest stock launches they can expect to find in store and online, while dedicated food bloggers and accounts often showcase new items to vast followings of their own.
Recently, popular food page New Foods UK shared an image of the retailer's coveted Melting Snowman Cake, causing a flurry of excitement among its 288K followers. The £15 creation is made with layers of madeira and chocolate sponge cake sandwiches, finished with vanilla buttercream and edible melting snowman decorations.