Marks & Spencer has become the latest supermarket to cull expiry dates from its own-brand dairy products, as they target tackling food and drink waste. The premium retailer will replace the seemingly less-important use-by dates across Select Farms British and organic fresh milk as of this week.
It is thought that a combination of improved shelf life and better quality product will mean that customers can 'use their judgement' before throwing away milk which may still serve a purpose. The move comes in a portion of M&S' target to reduce food waste to net zero by 2040, hoping to slash it by 50 per cent over the next seven years.
They follow the suit of Morrisons, who swapped out use-by for best before dates on their own milk product last year. Meanwhile, the Co-Op also ditched the use by dates on own-brand yoghurts.
