The chief marketing officer is no longer just responsible for building a brand. As artificial intelligence reshapes everything from creativity to search, CMOs are increasingly expected to drive commercial growth, lead technology adoption, and influence business strategy across the organization.
“The CMO is basically a mini CEO,” says Dara Treseder, chief marketing and commercial officer at U.S. software company Autodesk. Speaking during Fortune’s Conversations from Cannes webinar, she says: “A CMO is looking after things at an enterprise-wide level. This is the golden era for marketers who master the technology and the tools and know how and when to use them.”
