Charles Zukowski, a game marketing strategist, delivered a talk at Game Developers Conference 2025 on one of the perennial questions for developers big and small: How do you get your game noticed on Steam?
There is, of course, no single answer to that question. Beyond the blindingly simple idea of making a great game, there are factors like early access, wishlists, user reviews, demos and all the backend tools Valve supplies. Zukowski's a bit of a marketing maverick though. He's seen through the Matrix, and beheld "Real Steam."
