Looking to grab a foothold in a shifting television measurement multiverse, MarketCast said it was expanding its Brand Effect product into the fast-growing connected TV space.
While most big data measurement upstarts look to compete with Neislen in counting viewers and impressions, Brand Effect measures how much impact, or “resonance,” a commercial ad has on the viewers who see it, and now, in which programming and which networks an ad is likely to have the most resonance.
