Mark Zuckerberg used Khabib Nurmagomedov's famous catchphrase "send location" when he accepted a UFC fight with billionaire tech rival Elon Musk earlier this year.
Zuckerberg, who founded Facebook and now runs the newly-named Meta, was called out for a cage fight by Tesla boss and new Twitter supremo Musk last month. And despite neither man having ever fought before and a massive size difference that favours the South African, the 39-year-old accepted publicly and in private.
UFC boss Dana White immediately got to work on trying to make the fight happen, reportedly speaking with both men and confirming their interest as being legitimate. It came on the heels of his insistence that the promotion didn't "do gimmick fights", but he promises that this showdown will be different.
