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Fortune

Amanda Gerut

Mark Zuckerberg sees a WhatsApp boom in the U.S. as a game changer

Mark Zuckerberg WhatsApp Meta Facebook United States

Mark Zuckerberg (Credit: Photo by Jeff Bottari/Zuffa LLC via Getty Images)

WhatsApp is the most popular messaging app in the world with billions of monthly active users around the globe, but it’s never quite caught on with American audiences.

CEO Mark Zuckerberg, whose Meta Platforms bought the app for $19 billion in 2014, really wants to reverse that trend, he said during a conference call with financial analysts on Wednesday. And if more U.S. users convert to WhatsApp, it could mean a sea change for the Facebook parent company, said Zuckerberg. Meta previously announced that the app had crossed a milestone of 100 million monthly active users in the U.S.

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