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Fortune
Fortune
David Meyer

Mark Zuckerberg's push for efficiency is upending Meta's ambitions in augmented reality

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during an interview on "The Circuit with Emily Chang" at Meta headquarters in Menlo Park, California, US, on Thursday, July 18, 2024. (Credit: Jason Henry—Bloomberg via Getty Images)

Mark Zuckerberg’s “Year of Efficiency” at Meta—a cost-cutting drive that began in February 2023 with the likely goal of diverting resources to AI's costly needs—keeps getting extended. And it seems to be having a major effect on the company’s augmented reality efforts.

Meta is widely expected to show off a prototype of its first AR glasses, codenamed Orion, next month. (Meta already makes “smart glasses” with EssilorLuxottica that don’t overlay any digital information on the lens, and it makes relatively bulky Quest headsets that offer “mixed reality” AR/VR features on their screens. Orion would presumably fit somewhere in-between these offerings.)

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