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Benzinga
Benzinga
Business
Ananya Gairola

Mark Zuckerberg's Meta May Lean On Rival Google To Improve Ad Targeting Despite Billions Spent On In-House AI

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Meta Platforms Inc. (NASDAQ: META) is reportedly in early talks with Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) to use Google's Gemini AI models to strengthen its ad business.

Meta shares slipped 1.54% on Thursday, extending their decline to 4.73% over the past five sessions, according to Benzinga Pro.

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