The very top job at Meta may periodically be delegated to an AI replica of Mark Zuckerberg. Will anyone notice? The FT reports that Meta is developing 3D, photoreal, AI-powered characters that users can interact with in real time – and the project has recently pivoted to prioritize an AI clone of the company CEO, according to three unnamed insiders.
Meta wishes to ‘dogfood’ its AI wares to gain a competitive advantage, and it shows confidence that this thrust extends to the very top echelons of the company.
Making an AI-generated Zuck clone is something of a pivot, as we mentioned in the intro. The FT says that Meta was busy with a project in which it was building a ‘CEO agent’ to support top execs like Zuckerberg day-to-day. However, this CEO-cloning project is separate and has become a priority, according to the report. Perhaps the boss wants to go on an extended holiday soon?
The training of the now-prioritized Zuckerberg AI character has been shepherded by the Meta CEO. “The Meta chief is personally involved in training and testing his animated AI,” reports the FT. And the character “could offer conversation and feedback to employees, according to one person.”
As well as looking like the real Zuck, thanks to the 3D, photoreal, animated character that has been created, much deeper work is being done. The source report notes that the Zuck AI has been trained on his publicly available statements, his recent thinking on business strategy, and so on. That should provide a solid foundation for day-to-day Zuck-a-like reasoning. But the clone even replicates Zuckerberg’s mannerisms and tone, and will respond in the CEO’s voice, it is claimed.
The above initiative is part of Meta’s multibillion-dollar personal superintelligence push, which is hoped to help it compete better with the likes of OpenAI and Google. Employees are also being encouraged to use AI tools and agentic systems based on things like OpenClaw.
Meta’s prior AI character/chatbot work hasn’t been without issues and pratfalls. Users generating overtly sexualized characters prompted Meta to rein in access to its AI Studio character workshop at the start of 2026, for example.
