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Fortune
Fortune
Stephen Pastis

Mark Zuckerberg is trying to disrupt Elon Musk, but maybe he can't—A new paper on the social media space breaks down 5 key challenges

Mark Zuckerberg (Credit: David Paul Morris/Bloomberg via Getty Images)

Elon Musk and Mark Zuckerberg might not be in a cage match anytime soon, but a battle for users is rumbling this Thursday with the release of Threads, a Twitter clone that is a text-based social media platform from Meta. 

Tensions are running hot as Musk deals with overpaying for the now-struggling Twitter and Zuckerberg seeks to broaden his reach in the social media space and enter Twitter's direct line of competition. But a new Montclair University study from March finds the social media industry entering a new stage with the potential to grow and be “highly profitable,” but it will take an effort in five significant areas for these CEOs to keep their companies afloat.

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