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Fortune
Fortune
Eleanor Pringle

Mark Zuckerberg is embarking on his 'most delicious' endeavor yet: Raising beer-drinking cattle on his $100 million estate in Hawaii

Mark Zuckerberg Elon Musk Hawaii Jeff Bezos Instagram Meta Amazon
Mark Zuckerberg, CEO of Meta Platforms (Credit: David Paul Morris—Bloomberg - Getty Images)

Meta shareholders will be pleased that Mark Zuckerberg's latest endeavor doesn't entail spending billions of dollars on experimental new technologies. No, the tech titan's latest project goes back to basics: he's raising cattle.

The billionaire founder of Facebook—which now also runs Instagram and WhatsApp under the Meta banner—has had something of a rebrand since COVID, sharing more of his personal life on the platforms he owns.

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