For weeks, Sony Pictures has been needling Mark Zuckerberg with an ad campaign promising that the Meta CEO will love The Social Reckoning. The spot ends with a jab about Instagram not fact-checking most ads, and it runs on Meta’s own platforms. Now that the film is out, Zuckerberg likely didn’t love the movie. But he may be taking some delight in its box office performance.
Aaron Sorkin’s follow-up to 2010’s The Social Network opened in 2,606 theaters on Oct. 9. It took in about $5 million at the domestic box office over its first weekend, according to The Numbers. That was below the $5.5 million estimate reported Sunday and less than a quarter of the roughly $22 million The Social Network debuted to 16 years ago. The weak start came despite the critical and commercial success of its predecessor; an all-star cast led by Mikey Madison, Jeremy Allen White, and Jeremy Strong, and a splashy marketing campaign.
