There are some brands that are just synonymous with an entire category of things. Do you blow your nose with a tissue, or a Kleenex? Do you put an adhesive bandage on that cut on your finger, or do you use a Band-Aid?
Not every scooter is a Vespa, but there are a whole lot of people out there who use the name "Vespa" on every scooter they see, whether it's accurate or not. And there's a reason for that: It's the very definition of the (sadly much overused at this point) word 'iconic.' Vespa, like it or not, is a true style icon for the decades.
And as of 2026, it's very nearly a style icon for the century. Next year is about to mark a pretty special birthday for the world's most recognizable scooter brand. How old will it be, you wonder? Try 80 years old. It's an impressive milestone to reach for anyone, be they a regular person or a scooter manufacturer.
