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Lifestyle
Andrea Carrillo

Mark Gonzales brings his ‘Shmoo’ character to his first Adidas UltraBoost sneaker

At this point, designing a solid Adidas sneaker is in Mark Gonzales’s DNA. And for the first time in their two-decade-long partnership, the artist and skateboarder known as “The Gonz” is taking on one of Adidas’s most essential silhouettes, the UltraBoost DNA. While the athlete typically sticks to sneakers fit for the skatepark, his signature design language now comes to running.

Boosting the Shmoo —

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