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Fortune
Fortune
Technology
Sydney Lake

Mark Cuban says AI allows 'creators to become exponentially more creative,' but his advice didn’t land well with people working in the industry

(Credit: Getty Images—Jeff Schear/Getty Images for Global Citizen)

While AI has been celebrated as a productivity hack for many job functions, it’s largely been criticized by creatives for taking the humanity out of their work. But billionaire Mark Cuban thinks they should have a different attitude about the technology. 

“Creators should LOVE AI. AI doesn’t make uncreative people creative,” the former Shark Tank star and Dallas Mavericks owner wrote in a recent post on X. “It allows creators to become exponentially more creative.”

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