Mark Cuban gave another hot take on the sports media landscape.
The Dallas Mavericks owner responded to a tweet from ESPN college basketball analyst Fran Fraschilla, who called out NBC's NFL TV analyst Rodney Harrison for one of his interviews on the postgame show of "Sunday Night Football" on Oct. 1.
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Harrison, who is a decorated former NFL safety, was interviewing Kansas City Chiefs defensive tackle Chris Jones after his team's 23-20 victory over the New York Jets. Harrison asked Jones about his thoughts on the Jets' highly-criticized quarterback Zach Wilson, but did so in a particularly leading manner.
"Was Zach better tonight than what you anticipated he would be watching him on tape — and you can be completely honest," Harrison asked.
Jones gave a democratic response, saying he believes Wilson is "continuing to get better."
But Harrison cut off Jones, asserting that the Jets QB has been "garbage."
"But watching that tape man, you gotta look at this dude and say, 'Aw, he is garbage,'" Harrison said.
Fraschilla responded to a clip of the interview and expressed that he was unhappy with this type of behavior among analysts.
"I’ve noticed that more game/studio analysts are doing this, thinking that it will get them on the morning “hot take” shows. Unfortunate," Fraschilla's tweet read.
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Cuban then responded to Fraschilla's tweet, and gave a bigger picture outlook on it. He said he believes that this goes back to the media outlets because this type of behavior among their analysts is a way to keep eyeballs on the screen for linear television amid the disruption in the industry.
"It's an attempt to create a brand," Cuban tweeted. "'I ask the questions no one else will '. But there is no real way to exclude those reporters. They tend to be employed by the biggest media outlets who are searching for any path to sustain linear tv for as long as possible."
It’s an attempt to create a brand. “I ask the questions no one else will “. But there is no real way to exclude those reporters. They tend to be employed by the biggest media outlets who are searching for any path to sustain linear tv for as long as possible. https://t.co/49lp0wjScn
— Mark Cuban (@mcuban) October 2, 2023
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