Here’s something I didn’t expect to be typing: pioneering performance artist Marina Abramović has released a wellness range. The Marina Abramović Longevity method, described by Vogue as a “tight-knit edit” and by the weird website video as reviving “ancient secrets of longevity”, consists of a face moisturiser (£199; the listed key ingredients are white bread, vitamin C and white wine) and anti-allergy, immune and energy “wellbeing drops”.
The project apparently took shape after the doctor and holistic practitioner Nonna Brenner treated Abramović for Lyme disease in 2017, including with leeches. “This dark black jelly came out of my belly,” Abramović told the FT, which absolutely sounds like something from one of her performance pieces. Now Dr Brenner has concocted this range and Abramović is endorsing it with her exquisite 77-year-old face and her fingerprints (on the packaging).
