Sarah Brown called Gordon her hero, Samantha Cameron insisted David was “incredibly funny”, while Akshata Murty said Rishi was her best friend. When Marie-France van Heel spoke about her husband, Andy Burnham, in a rare public interview a decade ago, she joked that she had noticed his “good looks … and monobrow”.
The spousal humanising of a party leader is a well-worn political tool, but van Heel is likely to be a very different prime ministerial partner. The former senior marketing executive is poised to play a more significant role in promoting Britain than any other spouse in the last two decades, stepping up her political engagements after stepping back from her own corporate career.