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The Economic Times

Marico forays into hair cleansing segment with its Parachute Advansed brand

Marico FMCG Protein

Home-grown FMCG major Marico on Monday announced its entry into the hair cleansing segment by extending its Parachute Advansed brand into the shampoo category.

Through its Parachute 'Advansed Protein Shampoo', the Mariwala family promoted firm will compete in the hair cleansing (shampoo) segment, which is heavily dominated by multinational FMCG giants and legacy domestic brands, primarily led by Hindustan Unilever (HUL) and Procter & Gamble (P&G).

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