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Fortune

Jane Thier

Marc Benioff’s advice to fellow CEOs: Embrace this Buddhist concept—or ‘you’re going to have a problem’

Marc Benioff James Clear Salesforce DreamForce

Marc Benioff, chief executive officer of Salesforce Inc., speaks during a keynote at the 2024 Dreamforce conference in San Francisco, California, US, on Tuesday, Sept. 17, 2024. Salesforce is unveiling a pivot in its artificial intelligence strategy this week at its annual Dreamforce conference, now saying that its AI tools can handle tasks without human supervision and changing the way it charges for software. Photographer: David Paul Morris/Bloomberg via Getty Images (Credit: David Paul Morris—Bloomberg/Getty Images)

Salesforce’s Marc Benioff leans on Zen Buddhist wisdom to maintain his keen eye for new business, his proximity to new ideas, and his commitment to mindfulness as he scales the billion-dollar software giant.

Ohana isn’t the only cultural concept Salesforce founder and CEO Marc Benioff turns to for strong, enduring leadership ideals—or for guidance on how to be a great salesman.

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