While many young adults today have a checking account, in some cases, the accounts that they are using may not be perfectly aligned with their needs.
A recent Pollfish study surveying a diverse set of Americans aged 18–25 with checking accounts reveals some important insights. According to the data, 33.3% of respondents expressed interest in a joining bonus when opening a checking account, while 28.4% said they would like to start earning interest on their balance. Furthermore, the study suggests that young adults value checking accounts with online banking, and are looking for accounts that offer more value, such as the chance to earn rewards or cashback.
