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Matthew Smith, Senior Lecturer in Sport and Exercise Psychology, University of Winchester

Manchester United: three ways Ruben Amorim can rebuild the club’s identity and get back to winning ways

Ruben Amorim Manchester United Alex Ferguson Sporting
United we stand? Simon Vayro/Shutterstock

The last 11 years have been a pretty bleak period for Manchester United. Supporters seeking a return to the glory days of manager Sir Alex Ferguson have been left sorely disappointed by a succession of managers (and players).

The club’s start to the 2024-2025 Premier League season has been its worst ever. And after the sacking of Erik ten Hag, all eyes are on new head coach Ruben Amorim.

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