Few clubs will have to sell their sales pitch as well and articulately as Manchester United this summer.
Without the pulling power of being able to offer Champions League football, United could find life difficult when it comes to forming Erik ten Hag's new-look squad over the coming months. Their Champions League hopes were officially ended after last Saturday's 4-0 defeat to Brighton & Hove Albion, even though, deep down, everyone knew that they had long since been and gone.
Therefore, United could find life difficult in convincing big-name players to join the club this summer. Barcelona midfielder Frenkie de Jong, who is the subject of interest from the Reds, is just one name that John Murtough, Darren Fletcher and Ten Hag could struggle to convince to make the move if Barcelona agree to play ball.