Manchester United co-owner Avram Glazer has rarely spoken in public since the Glazers became majority shareholders at Old Trafford in 2005, but he's gone on record twice in the space of just a few weeks when asked about the potential sale of the club.
The Glazers have neglected communication with supporters for 17 years and it's not a coincidence they're now happy to speak. There are billions of pounds at stake with the sale of the club and it's not within their interest to take a 'no comment' approach.
Although Avram Glazer has spoken in public, he's not actually said very much, in truth. He was tracked down by Sky News in Florida at the end of November and he broke his silence on the club going up for sale in that brief conversation, saying: "As we announced yesterday, the board went through a process and it's decided it's going to look at different strategic alternatives.