Manchester United have appointed Polly Bancroft as their inaugural head of women's football.
United began their search to hire the club's first ever Head of Women's Football last December as they looked to help players and staff compete at an elite level.
Bancroft, who joins from Brighton, where she held the role of general manager for women’s and girls’ football, will also be tasked with playing a key role in ensuring the women's side meets strategic aims and objectives, while she will also be responsible for implementing a playing style across all women's teams.
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Another key focus point for the new role will be ensuring the women's side has the necessary playing and training environment to compete with the other leading sides in the Women's Super League.
Prior to her role at Brighton, Bancroft held a role as a business development specialist with Uefa, where she provided business support to European federations for women’s football and helped them develop strategies.
Polly Bancroft said: “I am delighted to be joining Manchester United at such an important moment for the women’s team in this exciting era of women’s football.
“This is the biggest club in the country, and I am excited to contribute to the success of the club along with John Murtough and Marc Skinner to create something special in the years to come.”
Speaking after the appointment, United football director John Murtough said: “We are delighted to have someone of Polly’s experience and expertise join the club at this exciting moment for the women’s team.
“Under the leadership of Marc Skinner, the team has established itself as one of the challengers in the Women’s Super League, and Polly is already proving that she can add that extra ingredient that will take us to the next level, both on and off the pitch.”
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