Primark has been accused of going a ‘step too far’ and replicating the logo of a Manchester clothes brand on a recent hoody.
Manchester-based Hikerdelic, which was founded by Proper Magazine’s Mark Smith and Neil Summers back in 2012, recently shared a video on social media highlighting the resemblance of its logo compared with a green Primark ‘Explore Nature’ kids hoody.
Hikerdelic’s logo, created by illustrator Daren Newman, features a psychedelic-style grassy hill below a pink and orange sunshine whilst the Primark design features a similarly-designed hill below a blue and orange ray of sunshine. The text on Hikerdelic's logo and the Primark graphic both appear in a similar handwriting-style font.
