Over the course of the COVID-19 pandemic, many businesses stepped up their charitable efforts in the name of public health and well-being without seriously questioning their impact. It was simply the right thing to do in a moment of pressing need.
But as we’ve emerged on the other end of the crisis, companies are once again being pushed to make sense of their different social impact activities and to rationalize the range of efforts that have emerged. And more than ever before, they’re finding that they need to learn to manage a phenomenon we’ve come to term “corporate social impact sprawl.”
