A new shop has opened, called Morrisans, which shares a remarkable resemblance to a major UK supermarket. The shop shares an incredibly similar name and colour scheme to the supermarket group Morrisons.
But instead of copying the business’s brand wholesale, the owner has craftily replaced an “o” with an “a” and shaved off an “s” from the high street chain’s name. He has also exchanged Morrison’s famed logo - symbolising leaves on a tree - for an image of a trolly with an arrow pointing into it.
Amused locals, who spotted the newly opened premises, felt it resembled similar past attempts by store owners to adapt supermarket branding to their advantage. In 2020, Mandeep Singh Chatha, 34, sparked a backlash after denying his store ‘Singh'sbury Local’, in Birmingham, was a copycat of a Sainsbury’s.
