A shopper standing in front of the meat case at Price Chopper picked up a package of boneless ribeye steaks, phone already recording. The label showed a regular price of $26.98, marked down to $21.58 with a rewards card scanned. That’s not what stopped him, though. It was the meat sitting inside the plastic.
The TikTok, posted by a creator going by Michael, pans slowly across several packages stacked in the case, the camera holding on cuts with unusually heavy marbling and thick seams of fat running through them. Text overlaid on the footage asks variations of “Is this?” next to a horse emoji, and at another point simply states, “This meat looks different than usual.” He doesn’t spell out what he suspects, only the footage is accompanied by the emoji.
