A bloke has been crowned the unofficial Frosties-munching champion of the UK after gobbling down a gut-busting 1kg of the sugary cereal in just six minutes. Max Stanford, aka Max vs Food, reigned supreme in the first British Eating League online contest.
The 35-year-old washed down the entire pack, an eye-watering 3,729-calorie portion, with four pints of skimmed milk in a 'gr-r-reat' six minutes and eight seconds. Charity worker Max easily out-scoffed his competitors with second place in the 33-bowl portion contest going to blogger Food and the Beast with a time of 12 minutes, 56 seconds.
While third place went to Wayne Eats World who managed the challenge in 16 minutes, 28 seconds. Max easily polished off the belly-busting 4,489-calorie meal - containing more than double the recommended daily calorie intake of 2,000 calories for women.
If the calorie content alone wasn't enough to put competitors off, the huge portion of Kellogg's cereal contained a teeth-itching 370g of sugar. After being crowned victorious, Max, from Brixton, said: "I was really happy with the time because I didn't think I would be able to do it that fast.
"It was the first competition of the season so that's always fun to win. I quite like cereal, because I ate it so fast it didn't get too soggy. Everyone else took a bit longer and the longer it takes the soggier it gets - and everyone hates soggy cereal. I picked up a good rhythm, I think that was the key."
Ahead of the event, Max had said: "I'm very excited for the first one [competition] of the league. I like cereal, I just don't know if I like Frosties as much as having a kilo's-worth, but we will see."
Founder of British Eating League Craig Harker said: "Max absolutely smashed it. Max is officially the number one eater in the UK. He's been off for over a month so to come back with that sort of time is unbelievable, it was half the time of second place.
"Max is very dedicated to competitive eating - he's at the gym every day and the more you train and the better you become at it, like any sport. What we're trying to do at British Eating League is turn it into a sport.
"It's a skill, any one of the competitive eaters could eat a normal person like myself under the table. They can probably eat ten times more calories in a day than a normal person can.
"Max did really well, the other eaters did well, and hopefully competitive eating will be big this year for us. Thirty-three bowls in six minutes? I just don't think it can be beaten."
