When it comes to generating commercial revenues there are few in European football who have seen as much success as Manchester City.
While Liverpool have sought to leverage their success on the field and their global fanbase of hundreds of millions into commercial gain, getting blue chip companies such as Standard Chartered, Expedia, Nike and AXA to commit for the long haul, and while major growth has been achieved, they have been unable to keep pace with the current Premier League champions, who published their financial accounts for the 2021/22 period in early November.
Revenues of £613m, the second highest in Premier League history, the first-ever squad in the top flight to cost more than £1bn and commercial revenues of £309m - a figure some £91m higher than that of Liverpool's in 2020/21 - made for what City chairman Khaldoon Al-Mubarak described in an accompanying statement as "the most successful financial year in the club's history". That was backed up the fact that they made a record profit of £41.7m.