A 37-year-old man has been killed after being hit by a car on Kensington High Street.
Two others were injured in the crash on the busy high road about 8.20pm on Thursday. The man was crossing the road near TK Maxx when he suffered fatal injuries.
Police and paramedics performed first aid on the man but he was pronounced dead at the scene.
The London Ambulance Service said they treated two more people after the crash.
They were taken to hospital where their condition is still being assessed.
A witness told the Standard she heard an enormous bang.
She said: “I thought it was a bomb attack because of the noise.”
Another added: “The area was very busy.
“We were all shocked and were crying a bit for fear when we realised that someone had been killed.
“It seems to me like a horrible nightmare.”
A shop worker described how passers-by tried to help the man before paramedics and police were scrambled to the scene.
Tara Nichols said: “There was a loud thud and then some screaming. At first I thought a cyclist had been hit. People were running over to see if they could help. There was total panic. One guy who went over was ashen, it was clear what he saw was horrific.
“Next thing there were police cars everywhere. We are all thinking of the poor guy’s family.”
Len Dalton, 51, a warehouse worker said: “I was heading home. There were blue lights flashing and medics surrounding a body. It was awful. This road is a death trap. I’ve nearly been hit myself.”
Another pedestrian said: “The only serious injury I saw was of this poor man whose injuries were indescribable. May god give his family the strength to get through this. I know a lot of people were recording the scene so there must be a lot of footage of it.
“It literally could have been anyone crossing.”
Traffic police were on Friday trawling CCTV images and collecting evidence as they launched an investigation.
A Met spokesman said the man’s next of kin have been informed and are being supported by specialist officers.
“The driver of the car, a 25-year-old man, stopped at the scene and was arrested on suspicion of causing death by dangerous driving and driving under the influence of a controlled substance.
“He has been taken into custody.”
