Maltesers has today unveiled a new dark chocolate variety – the first innovation to the classic Maltesers in almost a decade following previous plays on the iconic flavour including orange and mint varieties. The new Dark Maltesers have 65% more cocoa, and 30% less sugar.
Leah Dyckes, Brand Director, Maltesers said: “We are excited to be extending our Maltesers range to offer Maltesers fans a new twist on the chocolate malt confections, which we all know and love. We thought it was about time to finally create Dark Maltesers, as fans have been requesting us to bring out this flavour for years. We’re proud to have developed this new innovation and we can’t wait for everyone to taste the new product.”
Dark Maltesers are available nationwide from June 20 in four pack formats to either enjoy as a single treat, or to share with family and friends:
- Single pack 32g – RRP £0.66
- Treat bag 59g – RRP £1.19
- Pouch 88g – RRP £2.09
- More to Share 163g – RRP £2.79
