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The Independent UK
The Independent UK
Business
Erin Keller

Mall staple Bath & Body Works is getting a facelift - here is what’s changing

The new Bath & Body Works layout will use dedicated displays for seasonal products, while year-round favorites will remain on store walls - (Getty Images)

Bath & Body Works is spritzing up its stores with new layouts and signage designed to help shoppers more easily discover its fragrances and personal care products.

The retailer - which has become a staple in malls - is redesigning its U.S. and Canadian locations with a more streamlined shopping experience, organizing products around scent categories rather than traditional displays, the company told Retail Dive.

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