Consumers across the Muslim world are growing wealthier–and they want to buy things that reflect their values. That’s encouraged growth in the “halal economy,” goods and services that align with Islamic principles. But with growth comes potential confusion, as several countries currently have their own certification bodies and logos.
Malaysia’s Deputy Prime Minister Ahmad Zahid Hamidi wants to expand the “halal economy.” Speaking at the Fortune ASEAN-GCC Economic Forum in Kuala Lumpur on Wednesday, he revealed the Association of Southeast Asian Nations (ASEAN) has agreed in-principle to have a common halal logo across the 10 countries in ASEAN, and that there would be a discussion about a global halal certification in Riyadh in November.
