The Malayalam movie industry and multiplex major PVR Cinemas seem to be on a collision course after the latter declined to release the much anticipated festive season Malayalam movies in their screens following a dispute over content-sharing.
PVR Cinemas did not release Fahadh Faasil-starrer Aavesham, Vineeth Sreenivasan directorial Varshangalkku Shesham, and Unni Mukundan-starrer Jai Ganesh, which were released on Thursday, in their screens. The multiplex major also reportedly stopped screening the previously released Malayalam films Premalu, Manjummal Boys, and Aadujeevitham. PVR Cinemas officials could not be reached for a response.
The Kerala Film Producers’ Association and the Kerala Film Distributors’ Association in a joint statement issued here said that they would not cooperate with PVR Cinemas unless the multiplex major compensated the producers’ loss on account of not releasing the new films and taking down the Malayalam movies being screened.
