Given football’s reputation for hearty halftime pies, a love of the beautiful game and veganism might not seem like a natural pairing – but Georgina Knight is passionately committed to both. Her organic, vegan and cruelty-free salon, the Organic Hair Lounge, lies just 10 minutes from St Mary’s stadium, home of Southampton FC, and she sees a noticeable increase in trade on match days.
“Although it’s a bit of a stereotype that football fans aren’t generally vegan, I love the game, and when I was a teenager I played at both town and county levels, representing Southampton and Hampshire,” says Knight, 40. “I’m still massively into football, and when there’s a match on, we get plenty of custom from people wanting to buy cruelty-free hair products, or to get a trim.
