“If you can’t beat them, join them” is loser talk. If you can’t beat them, buy 10% of them, and then they’re the ones who have to beat you.
That, at least, seems to have been Elon Musk’s conclusion, after he ended a month of whining about the social network, on the social network, with a $2.9bn purchase of 9.2% of the social network.
