In 2021, the World Bank estimated internet penetration in India stood at 41 percent. With low data charges, this number is set to grow further and that’s good news for advertising platforms like Google and Facebook, which have emerged as major players in the digital advertising space. For the internet user, this means more ads that target people on the basis of their browsing history.
While Google dominates the search engine space – in India, it commands 95.45 percent of the market share – this is not its source of revenue. However, the data gleaned from users of the search engine forms the basis of its revenue stream from advertising.
