The founder of Bobbi Brown Cosmetics and Jones Road has clapped back at an influencer after she gave a negative review of Jone Road's What The Foundation (WTF) Tinted Moisture Balm.
The star makeup artist Bobbi Brown made the video in response to a TikTok made by beauty influencer Meredith Duxbury.
Meredith is known for her usual method of applying her foundation.
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The influencer often creates makeup tutorials and videos where she can be seen applying generous amounts of foundation to her face using her hands as if she was applying moisturiser.
Reviewing the newest Jones Road product, Meredith scooped large quantities of the makeup into her hands and slathered it onto her face.
She then tried to blend the makeup into the face before turning away from her usual methods and using a beauty blender and brush to try and blend the product.
Meredith said: "This smells very strong. I'm not sure what to make of this consistency."
"It's going to be a no from me. I really did want to like this though."
However, some viewers didn't agree with the beauty influencer saying she used "way too much product."
Bobbi Brown herself then issued a response of her own via TikTok on Monday.
In the video, Brown, who founded Jones Road in 2020 after leaving her namesake brand, says: "I've always loved learning new makeup techniques, and I learned one today."
"I'm not sure if it's going to work, but I'm going to try."
Although Brown doesn't name Meredith, she then begins to apply generous amounts of foundation with her fingers, just as the influencer did.
She then said: "It didn't work."
The video racked up hundreds of thousands of views, and later Brown uploaded a second video explaining the use of the product.
She said: "There seems to be some confusion on what kind of coverage you get from What the Foundation.
"It is a skin-like finish. And it is honestly a tinted moisture balm, but it adds coverage in most places where you need it."
The beauty expert then demonstrated how to apply the product with a brush.
She said: "Because it has beautiful oils infused, it gives a nice glowy finish, it will absorb into the skin.
"If you have oily skin, you might not be someone who likes the finish of the foundation. If you like full coverage, you're not going to like WTF."
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