Pamela Anderson's decision to regularly forgo makeup is frequently on my mind. The announcement that she'd become a co-founder of natural skincare brand Sonsie thrilled me: partially because it felt like a natural fit for the actress, and partially because I now know her skincare routine. Now, Anderson has a new beauty campaign to discuss—with a makeup brand, ironically enough.
The 56-year-old took to Instagram to share that she's the new face of Smashbox Cosmetics, promoting the brand's original vegan and cruelty-free primer: Photo Finish. The campaign, dubbed "Isn't It Iconic," celebrates Anderson and the '90s-launched product's impact.
