Makeup artists explain exactly how to use face primer, so your foundation lasts all day

A blue backdrop with an image of swatches of various primers, some cream, come gel, some grainy and one in a thick sphere.

Face primer is one of those funny products that a lot of people have heard about, but far fewer can truly explain the intricacies of - like the offside rule of beauty.

This confusion comes down to a few factors. Firstly, outside of professional make-up artists’ kits, primer is relatively new to the scene. This is particularly true when you compare it to other complexion staples like your best foundation or setting powder.